A Mobile phone is an electronic communication device. It is often called a cell phone. Radio wave or satellite transmission are the medium through which mobile phone gets connected to a wireless network. In addition to being a telephone, mobile phones provides various services like Short Message Service (SMS) Multi Message Service, gaming, Bluetooth, cameras, MP3 player, radio and GPS. The newer phones also provide Internet services like Web Browsing, e-mail etc. The models with advanced computing ability are referred to as smart phones which are treated as s high-end mobile phone.
Dr. Martin Cooper of Motorola first demonstrated the first hand-held mobile phone in 1973. The first commercially available mobile phone was released by Motorola in 1983. The statistics reveals about 12.4 million people worldwide were cellular subscribers in the year 1990. In less than 20 years the number has increased to approx. 4.6 billion, that is to say 370 times higher than in 1990.
In 1990 Nokia surpassed the then leader Motorola. It emerged as pioneer in the industry But in 2003-2004 it received a hit when smaller Asian mobile vendors started making their appearance with their better products in lower prices which were becoming more and more affordable.
According to an analyst one of the reason for it decline is that it had become so complacent with its success that it lost it agility in reviewing and responding the market signals. The case study discusses the problems the Nokia faced in the year 2003/04. It also discusses the various efforts Nokia made to recover to recover its market once it realized that the market was going out of their home.
The emergence of phones that can capture 720p HD Video has helped HDMI gain penetration over the last year. This phone faces significant challenges in the market. It faces increased competition from new interfaces such as the mobile high definition link. The market HDMI device will go on increasing up to 2021 with gaining traction in mobile PC’s, graphic cards and PC monitors. But it will start to decline after competition from Display Port and HDMI
By combining Renesas Electronics mobile platforms and the assets of the modern wireless business acquired from Nokia, Renesas Electronics and Renesas Mobiles plan to strengthen their product.